EVERY IMAGE NEEDS PURPOSE

Founder, Glenn C. Ganley ~

Though 2015 was the year that I first started shooting professional work, the purpose behind this business is something that has been with me a lot longer. Since my early childhood, I’d always admired stories where the good guys would stand up against evil against all odds. But as I grew and began to watch films for older audiences, more and more did the lines begin to blur between the ‘good guys’, and the, ‘bad’.

More and more would I leave the cinema feeling disappointed, and that I’d wasted my time and money watching another film with no message to it beyond some guy beating some other guys. This went on until one day as I was walking from the cinema feeling disappointed and thinking to myself, ‘Someone needs to start making better films’, that a thought came to me,

‘Why not you?’

I specifically remember that moment being the point that I began my path in filmmaking.

‘Every image needs purpose’, is a slogan I’ve put behind this business, as purpose, moral, meaning, and teaching, are things that have nearly disappeared from cinema, in their place being stories that are made to please an audience’s social views and make money.

Through every project I shoot, whether it’s a music video, wedding, or when I freelance as a cinematographer on external productions, my passion is to create stories that have purpose and offer a moral, meaning, and teaching.

If this passion is something that you share, I look forward to working with you.